‘Tra-Digital’ Marketers Get the Job Done
To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For the record, I’m a marketer who is in my 50s. However, despite that, I’m NOT a marketing dinosaur. All...
View ArticleNew iPhone 7: No Headphone Jack, No Problem (Except One Biggie)
Author’s note: A slightly less developed version of this article (no takeaways for marketers there) is killing it on LinkedIn. Over 12,000 views and 100 comments (my best Pulse post ever). Check it out...
View ArticleMarketing During a National Crisis Like Hurricane Irma: The Good and the Bad
I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has...
View ArticleStarbucks Clover: A Missed Revenue Opportunity
What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But...
View ArticleMarketing Offers 101: Make ’Em an Offer They Won’t Confuse
Making offers. Those finnicky little things marketers do in order to generate an order. Free this, bogo that, buy now and we will back up a semi-truck with all kind of freemiums to your home or office....
View ArticleCoronavirus and Marketing Automation: Let’s Be Careful Out There
I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the...
View ArticleTruth in Advertising in the Age of Coronavirus
Here’s an update to my last post about marketing automation in a time of crisis: Some of you have made adjustments to your automated emails and funnel-triggered messages, but frankly many have not. For...
View ArticleApple iOS 15 and Privacy Issues: Why I’m Not Worried
There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you’ve been living under a rock, Apple has...
View ArticleCustomer Service is SO Annoying (Tips to Make it Less So)
Don’t get me wrong, this post is really about great customer service. There will be tips, too. But first, a quick update to my readers: In late 2019, after 20 years, I gave up my marketing consulting...
View ArticleIf Amazon Did This, it Could Be Huge!
Two-and-a-half years into my foray going from consultant to owning my own e-commerce business, I’ve realized a few things. No matter what we do, what other platforms we do business on with Premo Guard,...
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